A single video with no plan behind it gets made, posted, and forgotten. You spend the budget and cannot tie it to anything that matters.
A video strategy changes that. It maps the videos you need across the funnel, so each one has an audience, a job, and a way to measure it.
“
A video without a job is just content. Strategy gives it one.
What you get
What our video marketing strategy includes
Strategy is the plan your videos run on. We define the audience, the messages, the formats, and the funnel. Take the full plan, or start with the piece you need most.
Audience & goals
Who and why. We define who each video is for and what it needs to achieve.
Audience · Goals · Funnel · KPIs
Content plan
What to make. The videos you actually need across awareness, consideration, and conversion.
Formats · Topics · Calendar · Priorities
Channel plan
Where they run. The platforms and cuts each video needs to perform where your audience is.
Channels · Formats · Cuts · Timing
Measurement
How you will know. The metrics that tie video to attention, leads, and sales.
KPIs · Tracking · Attribution · Reporting
How we do it
How we build your video strategy
01
Discover
We learn your goals, audience, and where video can move the needle.
02
Plan
We map the videos you need across the funnel and the channels they run on.
03
Brief
We turn the plan into clear briefs ready to produce against.
04
Measure
We set the metrics and tracking so you can see what video is doing.
Featured Clients
Video programmes we have planned
A selection of recent video strategy work. Real plans that put video to work for businesses like yours.
WHAT OUR CLIENTS SAY
"Working with Creamy Design has been a game changer. Our lead generation improved by 65% in just three months."
Every strategy is scoped to your goals, so we do not post a fixed price list. Tell us a few things about your business and get a realistic range in a couple of minutes.
Video marketing strategy is the plan for how you use video across your marketing. It defines the audience and goals, the videos you need across the funnel, the channels they run on, and how you will measure results.
How much does it cost?
It depends on scope, from a single-campaign plan to a full always-on programme. Rather than a fixed price list, we scope each engagement to what you need. Use the estimator to get a realistic range.
How long does it take?
Most strategy engagements run one to three weeks, depending on depth. We agree the timeline up front so you know what to expect.
Do you also produce the videos?
Yes. Strategy is where we start, and our team can take it through to production and animation, so the plan and the work stay joined up.
Do you only work with Vancouver businesses?
We are based in Vancouver and work with clients across Canada and the US. If you are local, you can meet in person. If you are elsewhere, we run the whole process remotely.
What do we get at the end?
A clear video plan: the audience and goals, the content and channel plan, briefs ready to produce, and the metrics to measure it all.
