We build the strategy behind your advertising: the audience, the message, the offer, and the media plan. From one senior team, so your spend has a reason behind it.
You can have a beautiful ad, but if it targets the wrong people with the wrong message, you are paying to be ignored.
Advertising strategy fixes that first. It defines who you are talking to, what you say, and where you say it, so the creative has the best chance to land.
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The plan decides whether the ad has a chance. Everything else is execution.
What you get
What our advertising strategy service includes
Strategy is the plan your campaigns run on. We define the audience, the message, the offer, and the media. Take the full plan, or start with the piece you need most.
Audience & insight
Who to reach and why. We define your best audience and what will actually move them.
Audience · Insight · Segments · Triggers
Message & offer
What to say. A sharp message and offer built to get a response, not just attention.
Message · Offer · Hook · Proof
Media plan
Where to show up. The channel mix and budget split that puts your spend where it works.
Channels · Budget · Timing · Targets
Measurement
How you will know. The metrics and tracking that tell you what is working before you scale.
KPIs · Tracking · Attribution · Reporting
How we do it
How we build your ad strategy
01
Discover
We learn your goals, audience, and offer, and what the campaign needs to achieve.
02
Research
We study your market, competitors, and channels to find the best openings.
03
Plan
We define the audience, message, offer, and media plan, and agree it with you.
04
Brief
We turn the strategy into a clear creative brief ready to produce against.
Featured Clients
Campaigns we have planned
A selection of recent advertising strategy work. Real plans that gave campaigns for businesses like yours a reason to work.
WHAT OUR CLIENTS SAY
"Working with Creamy Design has been a game changer. Our lead generation improved by 65% in just three months."
Every strategy is scoped to your goals and channels, so we do not post a fixed price list. Tell us a few things about your business and get a realistic range in a couple of minutes.
Advertising strategy is the plan behind your ads. It defines who you are targeting, the message and offer, the channels and budget, and how you will measure results, so your creative and spend have direction.
How much does it cost?
It depends on scope, from a single-campaign plan to an always-on strategy. Rather than a fixed price list, we scope each engagement to what you need. Use the estimator to get a realistic range.
How long does it take?
Most strategy engagements run one to three weeks, depending on research depth. We agree the timeline up front so you know what to expect.
Do you also make the ads?
Yes. Strategy is where we start, and our team can take it through to creative, production, and collateral, so the plan and the work stay joined up.
Do you only work with Vancouver businesses?
We are based in Vancouver and work with clients across Canada and the US. If you are local, you can meet in person. If you are elsewhere, we run the whole process remotely.
What do we get at the end?
A clear strategy and creative brief: your audience, message, offer, media plan, and measurement, ready for production and media buying.
