One clear rulebook so your brand always looks like itself.
We document your brand into a clear, usable guide, so your team and every vendor applies it the same way every time. Built by one senior team, made to actually be used.
When every person and vendor interprets your brand differently, the logo stretches, the colours drift, and the whole thing starts to look amateur and untrustworthy.
Clear guidelines fix that. They lock in how your brand looks and sounds, so it stays sharp and consistent no matter who is using it.
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Consistency is what turns a logo into a brand people recognise.
What you get
What our brand guidelines include
Guidelines are only useful if people follow them. We build a clear, practical guide covering the whole system. Take the full document, or start with the piece you need most.
Logo rules
How to use the mark. Clear space, sizing, placement, and the versions to use where, with dos and don’ts.
Versions · Clear space · Sizing · Misuse
Colour & type
Your brand palette and type, with the exact values and rules so every application matches.
Palette · Values · Typography · Pairing
Voice & imagery
How your brand sounds and looks. Tone of voice, photography, and graphic style in one place.
Tone · Photography · Graphics · Examples
Application
The brand in the wild. Real examples across web, print, and social so your team can copy the pattern.
Web · Print · Social · Templates
How we do it
How we build your guidelines
01
Audit
We review your current brand and gather every asset and version in use.
02
Define
We set the rules for logo, colour, type, voice, and imagery.
03
Design
We lay it all into a clear, easy-to-follow guideline document.
04
Deliver
We hand over the guide and the asset library your team can use every day.
Featured Clients
Guidelines we have created
A selection of recent brand guideline work. Real systems that kept businesses like yours consistent.
WHAT OUR CLIENTS SAY
"Working with Creamy Design has been a game changer. Our lead generation improved by 65% in just three months."
Every guideline project is scoped to your brand, so we do not post a fixed price list. Tell us a few things about your business and get a realistic range in a couple of minutes.
Brand guidelines are the rulebook for your brand. They set out how to use your logo, colours, typography, voice, and imagery, so everyone applies the brand consistently across every channel.
How much do brand guidelines cost?
It depends on how much your brand covers, from a one-page logo sheet to a full brand book. Rather than a fixed price list, we scope each project to what you need. Use the estimator to get a realistic range.
How long does it take?
Most guideline projects take two to four weeks, depending on how much of the brand exists already. We agree the timeline up front so you know what to expect.
We already have a logo. Can you just do guidelines?
Yes. If you have a logo and brand assets, we can document them into a clear guideline without redesigning anything. If gaps show up, we will flag them.
Do you only work with Vancouver businesses?
We are based in Vancouver and work with clients across Canada and the US. If you are local, you can meet in person. If you are elsewhere, we run the whole process remotely.
What format do we get?
A clear PDF guideline plus the source files and an organised asset library, so your team and any vendor can find and use the right files.
