A branding agency shapes how people see your company. That covers strategy, naming, visual identity and the system that keeps it consistent. This list covers ten branding agencies that work with US companies. For each one, you will see where it is based, the branding work it shows on its own site and the kind of company it suits.
| What are the best branding agencies in the USA? Leading US branding agencies include Pentagram, Lippincott, Siegel+Gale, Landor, Interbrand and Red Antler for large brand programs. Gretel, Athletics and Mythology are studio-scale options known for identity work. Creamy Design suits mid-sized and large companies that want branding, web and marketing from one team. Last updated: October 13, 2026. |
A branding agency helps a company decide what it stands for and how it should look and sound. The work usually starts with strategy. That means research, positioning and messaging. Then the agency builds the identity. That can include a name, a logo, colours, type, imagery, packaging and a tone of voice.
The last part is the system. Good agencies hand over guidelines and assets so your team can use the brand the same way everywhere. Some agencies stop at the identity. Others also roll it out across websites, campaigns and stores.
Every agency on this list shows branding work for named clients on its own website. We checked office locations, founding dates and client projects on each agency’s site in October 2026. Where an agency does not state a fact on its site, we left it out. The list mixes large global firms with smaller independent studios, because the right fit depends on the size and stage of your company.
A quick comparison of every agency on the list.
| # | Agency | US base | Known for |
|---|---|---|---|
| 1 | Creamy Design | Vancouver, WA | Branding, web and marketing from one team |
| 2 | Pentagram | New York, Austin | Identity design led by senior partners |
| 3 | Lippincott | New York, San Francisco | Brand, experience and naming consultancy |
| 4 | Siegel+Gale | New York, Los Angeles, San Francisco | Brand strategy, naming and experience |
| 5 | Red Antler | New York | Building and launching consumer brands |
| 6 | Interbrand | New York | Brand strategy and brand valuation |
| 7 | Landor | Six US offices | Global brand consulting and design |
| 8 | Gretel | Brooklyn | Independent identity and design studio |
| 9 | Athletics | Brooklyn | Brand strategy and identity systems |
| 10 | Mythology | New York | Branding, advertising and retail design |
Creamy Design is a branding and marketing agency with offices in Vancouver, Washington and Vancouver, British Columbia. Its branding work covers brand strategy, logo design and brand guidelines. The same team also handles web design, SEO and digital marketing. That means a new identity can roll out across the website and campaigns without a handoff to another agency.
Recent branding projects include Ravenhill Group (branding, logo and web design), Memo Makanika and Jitycargo.
US office: Vancouver, WA
Branding services: Brand strategy, logo design, brand guidelines
Best for: Mid-sized and large companies that want branding, web and marketing handled by one team
Pentagram is an independently owned design firm. It lists offices in New York and Austin in the US, plus London and Berlin. Its work spans graphics and identity, strategy and positioning, products and packaging, digital, data visualization and typefaces.
Recent projects on its site include identity work for Pfizer, MTA Arts & Design, the Queens Tourism Council and the Mozilla Foundation.
US offices: New York, Austin
Branding services: Identity, strategy and positioning, packaging
Best for: Organizations that want a senior design team behind a high-profile identity
Founded in 1943, Lippincott describes itself as a global brand, experience and marketing consultancy. It is part of the Oliver Wyman family. Its capabilities include logo and identity systems, brand naming, brand voice and customer experience design.
Clients shown on its site include Korean Air, Nokia, DuPont and LendingTree.
US offices: New York, San Francisco
Branding services: Identity systems, naming, brand voice, experience design
Best for: Large companies with complex brand architecture or naming needs
Siegel+Gale has worked in branding since 1969. Its practice areas are strategy, design, naming, brand communication and experience. The firm also offers research as part of its brand strategy work.
Case studies on its site include CVS Health, the U.S. Army, H&R Block and HPE.
US offices: New York, Los Angeles, San Francisco
Branding services: Brand strategy, research, naming, design, experience
Best for: Large organizations that need strategy, naming and design in one program
Red Antler was founded in 2007 and is based in New York. It is part of Red Antler Group, alongside Wild Fruit and Fat Earth. Its services include brand strategy, naming, brand architecture and visual and verbal identity. It also offers advertising and media.
Its work includes Allbirds, Casper, Hinge and Google Fiber.
US office: New York
Branding services: Strategy, naming, architecture, identity
Best for: New consumer brands and product launches
Interbrand focuses on brand strategy, experience design and brand valuation. Its US office is in New York. It also has offices in Cologne, London, Madrid, Milan, São Paulo, Seoul, Shanghai and Tokyo. Interbrand publishes the yearly Best Global Brands ranking.
Work on its site includes Ford Racing, LEGO and Ronald McDonald House.
US office: New York
Branding services: Brand strategy, experience design, brand valuation
Best for: Global brands that want strategy tied to brand value
Landor is part of WPP and lists 30 locations worldwide. In the US, it has offices in Columbus, Cincinnati, Chicago, New York, Los Angeles and San Francisco. Its work covers consulting, design and experience. Its design practice includes visual, verbal, sonic and motion design.
Projects on its site include Nike Kids, the Milan Symphony Orchestra and LeShuttle.
US offices: Columbus, Cincinnati, Chicago, New York, Los Angeles, San Francisco
Branding services: Brand consulting, identity design, brand experience
Best for: Enterprise brands that need a large team across several markets
Gretel is an independent branding, strategy and design studio in Brooklyn. Its work for the Philadelphia Museum of Art included the identity, a logo system and a custom typeface called Fairmount Serif. For the volleyball league LOVB, it handled league strategy, naming and identity.
Its portfolio also includes Finer Sounds.
US office: Brooklyn, NY
Branding services: Strategy, naming, identity, custom type
Best for: Cultural institutions, sports and media brands that want a distinctive identity
Athletics calls itself a brand innovation studio. Its specialties are brand strategy, identity systems, digital experiences and next-generation innovation. Work on its site includes Salesforce, Google Chrome, Nike and MoMA.
In October 2026, Lippincott announced an agreement to acquire Athletics. Closing is expected in November 2026, and Athletics will keep its Brooklyn offices.
US office: Brooklyn, NY
Branding services: Brand strategy, identity systems, digital experiences
Best for: Technology and culture brands that need identity and digital work together
Mythology is an independent creative agency in New York. It grew out of Partners & Spade. Its work covers branding, advertising and retail design. Branding includes strategy, naming, identity and packaging.
Recent projects include a full brand transformation for Hint, a retail concept for FIGS and a film campaign for A24. Clients listed on its site include A24, Allbirds, Google, Netflix and Target.
US office: New York, NY
Branding services: Strategy, naming, identity, packaging, retail design
Best for: Consumer brands that want branding and advertising from one creative team
Global firms like Landor and Interbrand run large, multi-market programs. Smaller studios work closely with founders and small teams. Pick an agency whose recent clients look like your company in size and stage.
Check the agency’s case studies for brands in your industry or with similar problems. A strong consumer portfolio does not always carry over to B2B, and the reverse is also true.
Some agencies deliver strategy and an identity, then stop. Others also build guidelines, websites and launch campaigns. Ask for a written scope so you know what you will have at the end.
A new brand only works if your team uses it the same way everywhere. Ask how the agency hands over guidelines and assets, and who will apply the brand to your website, sales materials and ads.
A branding agency defines how a company should be seen and then builds the tools to show it. The work usually includes research, positioning, messaging, naming, logo and identity design, and brand guidelines. Some agencies also roll the brand out across websites, packaging and campaigns.
Cost depends on scope. A logo refresh for a small company is a very different project from a global rebrand with naming and research. Agencies rarely publish fixed prices. The best approach is to share your goals and ask two or three agencies for a written scope and quote.
It depends on how much changes. A visual refresh moves faster than a full rebrand with new positioning, a new name and a rollout across many markets. Ask each agency for a timeline broken into strategy, design and rollout phases.
A branding agency defines who you are and how you look and sound. A marketing agency uses that brand to reach customers through ads, search, social and email. Some agencies do both. Creamy Design offers branding services alongside web design and digital marketing.
Not always. Most branding work happens through calls, shared files and workshops, so many companies hire agencies in other cities. A local agency can help if you want in-person workshops or the brand depends on knowing a local market well.
Ask to see case studies close to your situation, who will work on your account, what the scope includes and how many rounds of revisions you get. Also ask what you will own at the end, such as source files, guidelines and type licences.
The best branding agency for your company depends on your size, your category and how far you want the agency to take the work. Large firms bring scale and research. Independent studios bring close attention and a distinct point of view. Shortlist two or three agencies whose recent work matches your goals, ask each one for a written scope, and compare what you will have at the end.
